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The 2018 WOW List: Wendy’s Trusted Travel Experts - Wendy Perrin

The 2018 WOW List: Wendy’s Trusted Travel Experts - Wendy Perrin


Wendy Perrin

In her WOW List, Wendy Perrin reveals a sampling of the best trip planners and travel specialists she's found in 25 years of covering the travel industry.

How To Grab the Attention of the Media in an Age of Disruption and Distraction

by Norie Quintos @ Travel makes you think. - Norie Quintos

The digital tsunami that has so roiled the media industry since the turn of the 21st century shows no signs of abating. It can play out like a soap opera: Recent news included 20th Century Fox’s acquisition of National Geographic Society’s media assets and accompanying layoffs late last year, resulting in an online frenzy of criticism at this unholy alliance and doomsday predictions for the future of journalism. And just last month, in February, Yahoo! abandoned most of its high-profile, celeb-edited channels, including its Travel portal, which had ironically just won the North American Travel Journalists Association's award for best online travel magazine. 

The last several years have seen a revolving door of changes to the mastheads, including the top spot, at the iconic travel magazines: Conde Nast Traveler, Travel and Leisure, and National Geographic Traveler. As for every other travel magazine, website, newsletter, and blog out there, it’s almost impossible to keep up with who’s on staff, not to mention restructurings, redesigns, and publication frequency changes. 

Such wholesale changes in travel media have enormous repercussions to those trying to get attention for their destinations. Not only do they have to keep track of editors and their comings and goings, but there are many new content power brokers with befuddling new titles: chief content officer, social media producer, editor of visual presentation, digital director, etc.

What does all this mean to those who deal with media? The destination marketers and the public relations pros? “There’s a lot of experimentation among media, and a host of new formats, many fueled by social media,” said Travel Weekly editor in chief Arnie Weissmann. “That provides more opportunity to get granular, and allows marketers and communications staff to target specific types of travelers.” 


Not only do destination marketers have to keep track of editors and their comings and goings, but there are many new content power brokers with befuddling new titles.


But for all the changes, the essentials of communicating with the media are fairly constant. “It’s as important as ever to really understand the editorial viewpoint and audience of each media outlet, whether it’s a print platform, television, a blogger, or someone who has mastered Instagram,” says Weissmann. “There’s real opportunity to hone effective messages; the shotgun approach to press releases just isn’t going to be as effective.” 

Here are more tips, straight from the smartphones of my friends, travel journos on the front lines of the Great Disruption.

Know the difference between a topic and a story: Gone are the days of editors picking up the phone, two-hour lunches, and chatty desksides. Journalists don’t have time to tease out a story from a topic. “Don’t ask me if I cover something generic like summer; that’s not a story and I don’t have the bandwidth to figure out what the story is,” says Grace Cutler, a senior lifestyle editor at FoxNews.com.

Highlight what's new right away, perhaps in bullet points: “I get the same PR releases each year and it's always hard to figure out what's new and why we should cover it, so highlighting news would be great,” says Mary Turner, deputy editor of Outside magazine. “Surface the important stuff, i.e., ‘We added king-size star beds,’ or ‘We brought in a chef who forages,’ or ‘We have 10 new chair lifts,’ etc.” 

Google before you pitch: Like many editors, Peter Fish, until last December deputy editor of Sunset magazine, says his pet peeve is “PR people who have clearly never read us. We are a travel/garden/home/food magazine that focuses on the American West. Places I am not interested in hearing about include: the Caribbean, Branson, Missouri, and Germany. What I like getting are PR pitches from people who clearly have read the magazine carefully, who can say, ‘I read your Ask a Local feature on Santa Fe last month, and I have the perfect person for you to profile in Seattle.’ Or, ‘I really liked your feature on Big Sur but here are 10 new things going on up on California's far northern coast.’ Intelligent, well-informed communication, that's what I want.“

Know one writer from another: According to Stephanie Pearson, contributing editor at Outside magazine, “A PR person was trying to sell me on a story idea involving difficult travel in a potentially unsafe country that would touch on humanitarian themes. She said ‘I think you’re the perfect Outside writer to do it because you have a big heart.’ I was not only flattered, but it also made me think a lot more about the idea she was pitching and I realized that the story would align with my values, which would make the project a lot more worth my time if I decided to pursue it.” 

Swag? Make it edible: Mailing unnecessary packages isn’t good for the planet, and it’s expensive, so avoid it if possible. If you can’t, at least make it useful, thoughtful, or edible. "Beer cozies, stuffed animals, hats, bumper stickers, coffee mugs (unless they're clever) and other mass-produced merchandise misses the mark. Instead, send locally produced products. Charleston, South Carolina, recently sent us Benne Wafers and sweet pecans,” says George Stone, editor in chief of National Geographic Traveler. “The message to the staff was: There's delicious food in Charleston and it's made by real people with stories to tell.”

Be ready to assist on stories other than the one you are pitching: "For many of us on the media side it's being able to tell the right story to our readers, not just announce something marketers think is special. These may not be stories that brands understand right away, but they are ones that we know our readers are interested in," says Jason Clampet, co-founder and head of content at Skift.

Know your stuff: Sara Clemence, formerly of the Wall Street Journal and now news director at Travel and Leisure, says: “The luggage company that took three weeks and about a dozen emails to provide the price for a new design will be on my bad list forever.“ She also adds these tips: “Do offer an exclusive, when possible. Do have photos available (and make them good). Don't oversell your offering—just tell me what it does. And last but not least, don't sign your email ‘XOXO’ unless you are actually my friend.”

This article was first published on March 1, 2016 on the Destination Marketing Association International website.

The Huế House – The First Vietnam member of Secret Retreats

The Huế House – The First Vietnam member of Secret Retreats

by mindyle @ The Miles 101

Boundless energy permeates the air in Vietnam’s largest city. Fondly known as Saigon, Ho Chi Minh City (HCMC) is a magnetic whirl of colour, filled with tall modern buildings on busy streets that interlace between narrow old lanes lined with small retail shops and traditional eateries. Discover Saigon’s evocative secrets and old world charm. Glimpse...

Saigon Travel Inc - Philadelphia, 19146-2006, PA

Saigon Travel Inc - Philadelphia, 19146-2006, PA


USplaces

Information about Saigon Travel Inc located in Philadelphia 19146-2006, PA.

Where to Travel in 2018

by Billie Cohen @ Wendy Perrin

There are so many exciting, beautiful, relaxing, delicious, educational, awe-inspiring, adrenaline-pumping, perspective-shifting places to see—and so little time. That’s why we’re here with our annual list of recommendations for where to go next. The following places are worth seeing in 2018 for reasons that range from blockbuster events and noteworthy anniversaries to the fact that ...

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Myanmar – Miến Điện

by admin @ AV Travel

Bagan – Xứ Sở Của Chùa Vàng Tráng Lệ Dù được gọi là Burma (tiếng Việt là Miến Điện) trước kia, hay là Myanmar hiện naythì quốc gia này đang địa điểm du lịch đầy bí ẩn và hấp dẫn của thế giới hiện đại! Mặc dù   người biết đến nhưng Myanmar (Miến Điện) là […]

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The Making of a Cover

by Norie Quintos @ Travel makes you think. - Norie Quintos

Wondering what goes into choosing a cover image and design for National Geographic Traveler? Go behind the scenes with me, plus Creative Director Jerry Sealy and Director of Photography Dan Westergren as we select a cover for the May 2015 issue of the magazine. Looks fun, doesn't it? Yes, it was!

Giai Điệu Praha (Prague)

by admin @ AV Travel

Có người nói Praha đẹp hơn Paris. Tôi không tin. Nhưng bây giờ thì tôi cảm được nhận xét ấy không phải không có căn cứ. Praha là thành phố cổ kính còn nguyên vẹn nhất Âu châu, là “thành phố của trăm tháp vàng”, là “bài thơ bằng đá”, là khúc hát đắm say, […]

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New Flight Routes That Could Improve Your 2018 Travels

by Wendy Perrin @ Wendy Perrin

At the start of each new year, as I plot out my travels for the year ahead, I like to look at the new routes and flights being launched. That’s not just because airlines sometimes offer special fares on introductory routes. It’s because these added flights indicate which places are growing in popularity and thus ...

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Hà Nội Vắng Những Cơn Mưa

by admin @ AV Travel

Mới hôm nào Hoàng Linh từ Budapest còn nhắc, trời Cali đã vào thu hay chưa mà sao chưa thấy Quỳnh Như, Simone Nga và Việt Hùng nhắc tới mùa thu, trong khi bên trời Âu thu đã thay màu áo, con đường mới hôm nào đưa du khách đi qua nay lá đã đổi […]

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The Best Credit Cards for Travelers in 2018

by Gary Leff @ Wendy Perrin

Whether you’re actually traveling or working your way toward a trip, the right credit card can be a big help in getting you there. There are three things that rewards credit cards can do for you, and it’s important to know why you’ve taken a particular card, and to use it accordingly. Some are best ...

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#TravelTuesday – Cheap Travel Deals & Plane Tickets

#TravelTuesday – Cheap Travel Deals & Plane Tickets

by mindyle @ The Miles 101

About this Deal It’s #TravelTuesday! Check out a few of our picks for your Travel and Airfare needs and see the world without breaking the bank! Spring is officially here, so plan your trip now and save on these great deals on plane tickets. Note: Availability of these travel deals are limited, and may expire at...

Travel Agency in Philadelphia

Travel Agency in Philadelphia


The Miles 101

You asked, i answer! Yes if you’re considering to buy cheap tickets to Asian, check out these places: 1. U.S. Vietnam Express Corp. 1012 South 8th St., Philadelphia, PA 19147 Tel: 215-351-071…

Đặng Thế Phong – Tài Hoa Mệnh Yểu

by admin @ AV Travel

Nhạc sĩ Đặng Thế Phong sinh năm 1918 tại thành phố Nam Định và mất năm 1942 tại Hà Nội vì bệnh lao, là một nhạc sĩ tiền chiến tiêu biểu cho nền Tân nhạc Việt Nam. Cha mất sớm, gia cảnh túng thiếu, Đặng Thế Phong phải bỏ học khi đang theo học năm […]

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Why National Parks Matter

by Norie Quintos @ Travel makes you think. - Norie Quintos

I participate in a program at Nat Geo headquarters in which “seasoned” staffers like me nurture junior staffers. But I’m always astonished by how much mentors learn from the people they’re supposed to advise.

Take my current mentee, Valerie Perry, a technical production specialist working for our Nat Geo Live events. Turns out this 30-year-old has a passion for America’s national parks and is on a personal quest to visit 100 parks before the National Park Service (NPS) centennial in 2016.

A daunting, not to mention expensive, endeavor, no?

On the contrary, Valerie reminds me, there are some 400 NPS sites (including 59 full-fledged national parks) spread across the United States—and only about a third of these charge admission.

National parks are like poems: arguably superfluous but in reality vital to humanity.

I’ve made big trips to several of the marquee western parks, including Yellowstone, Zion, and Grand Canyon; each visit has expanded my mind and spirit (pill free, without negative aftereffects). But Valerie’s mission has motivated me to check out the parks in my backyard, and to get that natural high year-round.

Wolf Trap, just outside Washington, D.C., is the only national park site dedicated to the performing arts (I recently saw rock icon Pat Benatar, still hitting it with her best shot); the upcoming season lists the Broadway hit Million Dollar Quartet and Orquesta Buena Vista Social Club.

And last fall a group of my high school friends took on two great trails (Whiteoak Canyon and Mary’s Rock) at Shenandoah National Park, in Virginia’s Blue Ridge Mountains; we’re already planning our next hike.

National parks are like poems: arguably superfluous but in reality vital to humanity. Celebrate National Park Week (April 19 to 27) by visiting one near you.

This story first appeared in National Geographic Traveler's April 2015 issue and was posted on the Intelligent Travel blog on April 17, 2015.

Where to Go in February: The Best Places to Travel

by Brook Wilkinson @ Wendy Perrin

The depths of winter make for the heights of sightseeing in many destinations that are usually overcrowded: Think U.S. national parks and UNESCO World Heritage sites. It’s also a prime time for extreme climates on either end of the spectrum, from the Middle East to Antarctica. (Don’t miss the rest of our “Where to Go When” ...

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Giấc Mơ Mùa Đông

by admin @ AV Travel

Bài hát “Giấc Mơ Mùa Đông” nổi tiếng là bài hát ra mắt trình làng của ca sĩ Alsoul năm 1999. Bài nay lập tức đã trở thành bài hát nổi tiếng trong năm và cũng là bài hát đã mang lại tên tuổi cho Alsoul từ đó cho đến nay.

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United – About $550: New York / Los Angeles / Dallas / Philadelphia / Miami / Phoenix / Charlotte / St. Louis – Ho Chi Minh City, Vietnam. Roundtrip, including all Taxes

United – About $550: New York / Los Angeles / Dallas / Philadelphia / Miami / Phoenix / Charlotte / St. Louis – Ho Chi Minh City, Vietnam. Roundtrip, including all Taxes


The Flight Deal

In addition to putting Taipei on sale for under $550 from a lot of cities, United is also attacking American hubs with fares for about $550 to Ho Chi Minh City.

A Nineteenth Century Travelogue of HCMC: Clara A. Whitney in 1880 Saigon

A Nineteenth Century Travelogue of HCMC: Clara A. Whitney in 1880 Saigon


The Metropole

With European colonialism exterting itself in Asia by the 1860s, Ho Chi Minh City, then known as Saigon and Cholon respectively, had fallen under French control. As Gwendolyn Wright and others sinc…

Tu viện Montserrat, Barcelona

by admin @ AV Travel

Đỉểm Tâm Linh  Giữa Đỉnh Núi Địa Trung Hải Tu viện Montserrat và Vương Cung Thánh Đường Montserrat đã từ lâu được Tây Ban Nha coi là bảo vật quốc gia và khu bảo tồn về văn hóa và tôn giáo uy nghi, diễm lệ này nằm cách thành phố Barcelona chừng 50 cây số về […]

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Istanbul, Turkey (II)

by admin @ AV Travel

Istanbul, ngay từ năm 660 trước Công lịch với tên gọi Byzantium, đã là một trong những thành đô huy hoàng nhất trong lịch sử nhân loại thời đó. Đó là nhờ ở vị trí chuyển tiếp hài hòa 2 nền văn minh cổ kim và Đông –Tây, như chúng tôi đã minh họa ở […]

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Saigon on the Potomac

Saigon on the Potomac


Norie Quintos

When I have a hankering for Vietnamese food (which is at least once a month), the Washington, D.C., area, where I live, is a trove of riches. There are pho food trucks on city streets and high-concept Viet-Thai mashups downtown, and shrimp-and-sprout stuffed summer rolls in every suburban supermarke

Cô Bé Bán Diêm – The Little Match Girl

by admin @ AV Travel

Hans Christian Andersen (1805-1875), nhà thơ, tiểu thuyết gia Đan Mạch, nổi tiếng với những truyện cổ tích viết cho thiếu nhi. Tuy nhiên, những tác phẩm tiêu biểu nhất của ông đều có nội dung sâu sắc, gây ấn tượng sâu sắc, và thực chất là dành cho người lớn thì đúng hơn. Trong […]

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The Secret to Extraordinary Travel: Here’s Proof That The WOW List Works

by Wendy Perrin @ Wendy Perrin

How to maximize your experience of a destination?  Know the right fixer. What will the right fixer do for you? Read on. Here is a continually updated sampling of the reviews that your fellow readers have posted after returning from trips that were arranged by Wendy’s Trusted Travel Experts and monitored by Wendy.  These reviews illustrate how the right fixer transforms a trip from average to ...

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Istanbul, Turkey (I)

by admin @ AV Travel

Nơi Hội Tụ Đẹp Nhất Của  Nền Văn Minh Âu – Á Nói đến Thổ Nhĩ Kỳ là người ta nghĩ ngay đến một trong những số ít những quốc gia có nền văn hóa pha trộn Tây phương và Đông phương. Đó cũng là xứ sở của các điều kỳ diệu, trong đó Istanbul […]

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Saigon on the Potomac

Saigon on the Potomac

by Norie Quintos @ Travel makes you think. - Norie Quintos

When I have a hankering for Vietnamese food (which is at least once a month), the Washington, D.C., area, where I live, is a trove of riches. There are pho food trucks on city streets and high-concept Viet-Thai mashups downtown, and shrimp-and-sprout stuffed summer rolls in every suburban supermarket. But for me there is only one place to go: Eden Center in Falls Church, Virginia, the largest Vietnamese-themed mall on the East Coast. That’s not just because this suburban strip mall offers an intense concentration of culinary offerings (there are some 50 food and drink vendors among about 115 stores) that keeps quality high, prices low, and promotes the virtuoso-level development of specialty dishes. It’s because every visit to this ethnic enclave comes with a free trip through both space and time (Saigon in the late 1970s). There’s nothing quite like this portal through culture, history, and cuisine, even in places with larger Vietnamese immigrant populations, such as California’s Orange County. This is an enclave that gradually rose in the years following the fall of South Vietnam in 1975, when thousands of people fled—many by boat—the grip of Ho Chi Minh and the communist takeover. A large contingent, many of them military or professional elite, settled in the Virginia suburbs of Washington, D.C. They opened stores and businesses catering to their community—jewelry shops, travel agencies, mini-groceries, barbershops, and of course restaurants. In the 1980s, a flagging mall with empty slots gradually filled with Vietnamese stores. By 1995 the mall’s owners decided to capitalize on the reality, giving the old shopping center a new name, installing an ornate lion’s gate and a clock tower (its design cribbed from a famous shopping center in Saigon), hosting annual lunar new year festivals in the parking lot, and flying the twin flags of the U.S. and the former South Vietnam.

Vietnam-Japan ties develop in comprehensive and effective manner

by robert @ Uncategorized – Talk Vietnam

(VOVworld) – Vietnamese ambassador to Japan Nguyen Quoc Cuong said Vietnam-Japan ties saw great developments last year, especially in economics. Nhat Tan bridge – a national key project invested with Japan’s ODA (Photo: VNA) In an interview with the Vietnam News Agency correspondent in Tokyo on the occasion of Japanese Prime Minister Shinzo Abe’s visit […]

#WOWWeek Starts January 22 and I Want to Hear Your Best Travel Tips

by Wendy Perrin @ Wendy Perrin

On Monday January 22, we will kick off our first-ever WOW Week! Every day that week—from Monday through Sunday—I will be sharing the best travel intelligence for 2018 on Facebook, Twitter, and Instagram: where to go, how to get there, the coolest experiences not to miss, what’s new and different, and the strategies and solutions ...

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Danielle Dranoff

Danielle Dranoff


Travel Massive

I've always had a passion for travel and now I am fortunate enough to align travel and my career. I love exploring new places, educating myself on world cultures and learning about different perspectives. The world is a wonderful place filled with so many cultures, unique individuals and an incredible variety of sights, tastes and experiences. I love to live a life where each day is different, and I love being able to share that through my career, with colleagues, friends and clients.

Fall of Saigon: One medic's experience helps pave career path

Fall of Saigon: One medic's experience helps pave career path


PennLive.com

A Vietnam veteran from the midstate seeks closure to the experiences of 40 years ago.

Qatar Airways – $761: Philadelphia – Ho Chi Minh City, Vietnam. Roundtrip, including all Taxes

Qatar Airways – $761: Philadelphia – Ho Chi Minh City, Vietnam. Roundtrip, including all Taxes


The Flight Deal

A good sale to Ho Chi Minh City ITA will price this about $1,252, using those dates on Qatar Airways should reprice to $761. Vietnam introduced a new

Billie’s Travel Highlights from 2017

by Billie Cohen @ Wendy Perrin

Whether I’m traveling solo or with family or friends, my favorite travel memories are always about the people I meet. I was really fortunate to have had so many of those in 2017—made possible through a combination of travel planners who had deep roots in the places I was visiting, excellent local guides who knew how ...

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The 2018 WOW List: Wendy’s Trusted Travel Experts

by Wendy Perrin @ Wendy Perrin

THE PROBLEM You’re planning an important trip to an unfamiliar destination. You want minimal hassle and maximum efficiency—no time-wasting logistical surprises, no battling tourist hordes and lines. You want to experience the destination like an insider. Oh—and those special perks and upgrades reserved for the regulars? You want those too. THE SOLUTION You need a ...

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Innsbruck và Pha Lê Swarovski

by admin @ AV Travel

Nói đến Innsbruck, thủ phủ của tỉnh Tyrol (Cộng Hòa Áo), du khách đã có dịp đến thăm thế nào cũng có ngay ấn tượng về một thành phố sơn thủy hữu tình nằm giữa những thung lũng, đồi núi của rặng Alps, bên bờ con sông Inn. Tên của thành phố cũng từ đây […]

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